Syllabus Fall Quarter 2006
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GD3411 CORPORATE IDENTITY AND COMMUNICATION |
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Meeting Times: |
Monday/Wednesday 11:00-2:00 |
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Instructor Name: |
Clay B. DuVal clay@hotpepe.com |
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Cell Phone: 612-382-4944 |
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Office Hours and Location: |
Room 329 by appointment |
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Course Description: |
This Course is an in-depth study of the psychology, function, and methodology used in the creation of a corporate identity image (logo). Using real and fictitious case studies, students will produce an analysis and, from that analysis, derive a design brief. The design brief is then implemented as a corporate identity image (logo). In implementing the design brief, the student will develop a deeper sense of their own design processes. Multiple applications of the identity graphic are required. (Prerequisite: PA2500 Marketing Principles and Concepts) |
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Course Length: |
11 Weeks |
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Contact Hours: |
60- 40 Lab, 20- Lecture |
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Credit Value: |
4 Credits |
Course Competencies:
· Identify the purpose and function of corporate identity
· Identify corporate communication needs
· Relate psychology of corporate identity to given projects
· Create a written analyses of assigned companiesą image and identity
· Create a written design brief for assigned companiesą image and identity
· Implement the design brief for assigned companiesą image and identity
· Detail in writing the design decisions that were made in the implementation of the design brief.
· Create a graphic standards document for an assigned project
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Textbooks: |
Designing Brand Identity, by Alina Wheeler (John Wiley and Sons) |
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Materials and Supplies: |
Notebook, pencils, black markers, photo-quality printing paper, mounting adhesive and black board |
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Estimated Homework Hours: |
4 to 6 hours per week |
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Technology Needed: |
Adobe Illustrator
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Student Evaluation: To be determined by instructor See next page
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